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Posts Tagged ‘Mint Social’
New Geo-SoMo Local Search Marketing Dashboard Announced
August 27, 2011
Geo-SoMo is Mint Social’s local search marketing service to make businesses the most relevant result in Google Places. http://bit.ly/p7VpyF
Hurry AZIMA Members: Few Seats Remain! Online Marketing Summit comes to Phoenix next Wednesday!
June 9, 2011Don’t miss this exciting opportunity to attend the most education-packed online marketing event in Phoenix – June 15-16.
Choose from workshops, conference sessions & training covering the hottest online marketing topics including:
- social media marketing
- email marketing
- search engine optimization
- website usability
- analytics, mobile
- integrated marketing
- demand generation
- …and more!
All NEW Interactive Marketing “INSIDER” Tips shared Phoenix!
Here are just a few of the most recently announced high impact sessions added to the OMS lineup:
-Social Media: Identifying and Measuring Social Media Brand Advocaes with Lise Brende, Microsoft.
-Search Engine Optimization: Leveraging User Generated Content for SEO
Conversion with Eric Moore, Bazaarvoice
-Mobile Marketing: Mobile Marketing – How to get results in less than 24 hours with Andjelika Martin, M Resort
Geo-Somo – Social Mobile Geo-Marketing with Matthew O’Brien of Mint Social
- Why Social Mobile Marketing is Essential to Your Business (Dominate in Local Search)
Register with promo code IMA15AZ to save 15%!
Phoenix | June 15-17 Sheraton Phoenix Downtown 340 N. 3rd Street
Featured Speakers on June 16 -
Jeramie McPeek Vice President, Digital, Phoenix Suns
Lise Brende Director of Marketing Analytics, Bing & MSN, Microsoft
Laura Laney Sr Demand Generation Manager, Adobe Systems
Matthew O’Brien, CEO, Mint Social
In This Economy Are Businesses Hiring Social Media Marketing Internally?
January 11, 2011
Many businesses often face the question of whether to pay for social media marketing (SMM) services or to use someone in your own company to help you achieve your company’s online goals. Can you hire all the knowledge to build a long-tern social media marketing strategy or do you acquire your marketing foundation from a top social media marketing company? More companies fail using in-house SMM and social media optimization SMO “experts” than succeed because the learning curve and knowledge base hits a plateau. If going the in-house route, be sure to enroll your in-house champion(s) into education based associations like AZIMA, SEMPO, SMAZ and many more online marketing related educational associations like this. There are some critical things to consider and decision to make for selecting your SMM/SMO strategy.
Here is the most important thing to consider:
Do you have the appropriate resources and know how to get results and measure results with SMM/SMO?
CEO of Mint Social, Matt O’Brien says, “social media marketing it time consuming, especially if you do not have the right tools and the right plan to simplify your marketing efforts. As someone who has spent more than two decades doing this kind of work, Mint Social built their model by implementing our social media footprint process for over 100 clients. There’s a certain amount of dedication, skill, and experience needed in figure out the best methodology for tracking results and generating ROI (beacuse it is constantly changing). Your in-house must have the knowledge and access to the tools to maximize your marketing efforts with social media.”
Your company is most likely not willing to get results based on a learning curve. Would you trust the success of your company to anyone who can’t has not built a foundation and ongoing strategy that can be left behind if they are no longer working for the company?
Something you will not hear from most businesses in the SMM/SMO space is how to build your in-house team. Even if you have a short term plan for hiring the experts for the sake of bringing these resources in-house, make sure you find a company that is willing to transfer their expertise and share the tools they use to make you the most successful possible for when you bring your resources in-house.
Mint Social will give you the answers…learn more from the social media marketing experts.
What to Look for in an Effective Internet Marketing Program
January 8, 2011
The Internet is flooded with a sea of websites. Everyone has one these days – businesses, nonprofit organizations, and websites for specific real estate properties for sale. If you do not have a website, get one up and then return to this post for the next step. If you have a website, do you ever feel like you have a billboard in a basement? Unless you have a very loyal Web surfers, your company most likely won’t get noticed unless you implement one of these strategies:
- SEO (Search Engine Optimization)
- SMM/SMO (Social Media Marketing – Social Media Optimization)
- PPC (Pay-per-click) Advertising
- Search Engine Directories
There seems to be as many SEO, SMM and PPC specialists out there that promise you great results as fish in the ocean but they can’t all be “the best,” so here’s how to figure out which online marketing company is right for you:
- Pay Per-Click (PPC) – This is a program in which you can pay to get clicks to your website. These are effective in getting you started, waiting for the major search engines to catch up. This is buying ads in Yahoo!, Google, MSN or Facebook and pay for every click that drives traffic to you website. Experts like Anthony Bajoras at Move Software can help.
- SEO – Your website’s pages are checked by certain scientific methods for a percentage of keywords that you choose so that you get targeted by the search engines. The top goal is to get on the first page of the results list of the major search engines, like Yahoo!, Google, or MSN.
- Search Engine Directories – This can be a costly venture, but it may be well worth the expense. Although it all depends what your budget can stand.
- SMM/SMO (Social Media Marketing – Social Meida Optimization) – bring your content to where 75% of people are on the Internet to build trust, community and inbound traffic. Learn more on the social media marketing blog of Mint Social.
Your online marketing consultants can help you decide whether to go the organic route, social marketing route or a fee-based plan. There are some consultants that may determine that a mixture of programs is what your company needs to stand out in the crowd. Find a program that is tailored to your niche market and helps your company meet all the goals you set, not only in visitor traffic but also to your bottom line. We all know that the more people that know about your company, the better your chances are of getting them to buy your goods or services.
Learn how to automate your online marketing with the best in class social media management tool.
Mint Social helping clients wanting to leverage social media
December 23, 2010
By Amanda Monteagudo of The Arizona Republic -
A Scottsdale-based company that helps its clients incorporate social media into their businesses is making a name for itself in the booming industry.
Mint Social in December earned a spot on the list of the Best Social Media Optimization Companies for the fifth straight month.
The award is given by topseos.com, billed as an independent authority on search vendors that identifies and ranks the best Internet
marketing agencies and tools.
It rates the top 10 companies in social-media optimization, based on customer feedback, knowledge of social-media trends, ability to understand a business brand, consultation time offered, methodology and reach. Mint Social is ranked No. 9. The company consists of the founder, five employees and about 40 contractors.
As Internet technology evolves, companies continue to integrate online marketing into their marketing strategies. Mint Social takes online marketing a step further and focuses on using social media to advance a company’s online presence.
“By setting up a big footprint of hundreds of different channels to distribute and market the content and promote a business through, you essentially create an ‘Associated Press’ for the business, which becomes an extremely powerful and effective way to get a company’s message out through their own network,” said Matthew O’Brien, founder of Mint Social. Read more:
Best of the Valley Social Networking and Online Media Firm – Mint Social
November 27, 2010
Thanks to you and Arizona Foothills Magazine (@AZFoothillsMag), Mint Social is up for 2011 Best of the Valley for Best Social Networking and Online Media Firm – http://bit.ly/bG7xBH (Voting ends Nov. 30)
Visit our Social Media Marketing Blog for the 2011 Winners
Seminar Oct. 10 – Attract New Customers – Grow Your Business
September 26, 2010Learn 99 ways to attract customers & grow your business faster on October 5 (9:00 AM – 6:00 PM) Mesa Convention Center http://bit.ly/d9PHGf
Are you a Type T Marketer? Learn how your personality type impacts marketing – Matt O’Brien, CEO of Mint Social
September 24, 2010
Your personality type drives your marketing and buying decisions – Are you a risk-taker (Type T Marketer) http://bit.ly/aMy3Hj #SMAZ #TypeT
Matt O’Brien – CEO of Mint Social – Are you a Risk-taker? How Personality Types Impact Marketing
September 23, 2010
Birth of the Type T Marketer. Learn how your personality type impacts your marketing and buying decisions: http://bit.ly/aMy3Hj #SMAZ #TypeT
